School Project
2023
Pomelo
As part of the course Packaging Design and Display, we participated in PIDA – a design competition focused on creating sustainable and innovative packaging with social media potential. Together with my classmate Moa, I developed a concept for the fictional beauty brand Pomelo, celebrating self-expression and inclusivity.
The idea was inspired by the nostalgic game Mix Max, where different character parts can be combined to create new figures. The result was a playful lipstick packaging concept that allows users to mix and match characters to create unique combinations.
I worked as art director, creating all illustrations and visual elements. Inspired by colorful cartoon styles from childhood, five expressive characters were developed and produced as a cylindrical prototype designed to stand out both on the shelf and in social media feeds.
