en twistad pub - twisterallen
2023
category:
marketing
project type:
voluntary student work
role:
creator
the brief
During my volunteer work with the marketing team at Trappan’s student union, I was assigned the task of producing marketing materials for two events: ”Twisterallen” and ”En twistad pub.” These events are held annually at Trappan and are organized by the same client, sharing a common theme. Thus, a key aspect of the brief was to create materials that bore similarities yet were clearly distinguishable as two separate events.
the process
The client for these events requested two A2 posters and content for Instagram and Facebook. The theme was inspired by the board game ”Twister,” and I had lots of creative freedom to approach the task. To establish a memorable connection between the two events, I designed two logos with similar typography and graphics. To set them apart, I used different color palettes for each event,.
Given the playful and interactive nature of the theme, it made sense to enhance it with motion graphics. Therefore, some of the social media content was animated. If more time had been available, I would have preferred to include similar animations across all digital content.