For this project, I collaborated with my classmate and friend, Moa. Together, we developed a concept for a fictional makeup brand called ”Pomelo,” which revolves around the brand vision of promoting self-expression and inclusivity. Our primary focus was on designing lipstick packaging that was both unique and attention-grabbing.

After numerous brainstorming sessions, we found inspiration in a nostalgic childhood game called ”Mix Max,” in which players mix and match characters by swapping body parts. Drawing from this inspiration, our concept took shape. We aimed to create packaging that allowed users to playfully combine illustrated characters, enabling them to craft their own distinct combinations. This approach was designed to foster self-expression and unleash creativity among users, while it also had great possibility to evolve into a one of a kind packaging that would stand out on the store shelves.

The design process began by gathering inspiration and creating a concept board. I took on the role as the art director and ended up creating all illustrations and visual design elements for the packaging.